• Lead brand, marketing, communications function — including advertising, media and public relations, content marketing, demand generation, sales enablement, customer experience, product marketing — for HR tech startup

• Ghostwrite articles for JetBlue Ventures' leaders

• Developed brand, marketing, communications launch strategy for Libra Philanthropies, the social impact arm of Libra Group

• As seventh hire and on the leadership team of this federally-focused tech accelerator and venture fund, built and led the entire marketing and communications function, including branding, advertising, media and public relations, content marketing, demand generation, sales enablement, customer experience, and product marketing
• Led company rebrand and website rebuild in first four months, equipping staff and improving brand recognition and digital presence, roughly doubling website traffic, social media audience and newsletter subscribers in first year
• Established inbound lead generation program, adding new lead sources and driving exponentially more leads for all core business units year over year
• Equipped business development and sales with collateral to shorten the sales cycle 10% and supported account management in delivering on-brand customer experiences to achieve top-quartile NPS scores
• Organized events for customers and community to drive sponsorships, referrals, and brand awareness, strengthening relationships with government and emerging tech leaders
• Hired and developed a growing team and contractors as well as budget
• To make data-driven decisions, tracked, analyzed, and reported on marketing metrics and goals in support of company objectives

Marketing Consultant 

October 2017 - November 2017

• Developed and executed top-of-funnel marketing and communications strategies (content marketing, email outreach, social media, etc.) to drive lead generation

• Led B2B survey research software company rebrand in first six months with a focus on training staff, strengthening brand presence and narrative externally, and improving the client experience
• Strategized and delivered ROI-positive campaigns driving brand awareness and lead generation, expanding lead sources and exponentially increasing inbound leads for flagship B2B SaaS product and custom research products
• Developed product marketing program and collaborated with business development and sales, account management, product, and data science on go-to-market strategy and execution
• Built upon ongoing customer, market, and competitor research to further define buyer/user personas and competitive advantage
• Developed and reported on marketing metrics and goals in support of company objectives as well as make data-driven decisions based on audience/customer growth, engagement, and conversions

Content Manager 

September 2017 - November 2017

• Led content strategy and creation for client deliverables
• Developed marketing materials on custom survey research products and services
• Collaborated across teams to deliver ROI-positive brand awareness campaigns, including Spotify-Wrapped-inspired holiday campaign featuring flagship product data

• Worked at startup incubator and venture fund across sales, partnerships, product, operations, & ventures teams to developed data-driven content marketing and communications strategy, growing audience to 100,000 and improving partner/customer experience
• Designed content for website, email campaigns, podcasts, social media, collateral, etc. for global and localized brand awareness and audience growth campaigns
• Led branding and marketing of annual tech scouting program, spanning 75+ cities worldwide, to drive 3,000+ startup applications for $1 million in prizes, 7,000+ event attendees, email campaign open rates to 41%, 10% increase in international traffic to website
• Researched target audiences to deliver customer and competitor analysis, advising c-suite and informing company priorities
• Coordinated and executed public relations and crisis communications, developing press lists, drafting press releases, managing media relations, prepping executives for interviews, etc.
• Used Google Analytics, SimplyMeasured, Pardot/Salesforce to report on marketing metrics/goals and make data-driven decisions based on audience/customer growth, engagement, and conversions

Associate Editor 

September 2015 - January 2017

• Designed and executed editorial strategy across digital channels including website, blog, newsletters, social media, podcast, and video
• Managed a team of contributing authors, freelance writers, and interns to produce high-quality content, driving audience growth and engagement
• Worked abroad for three months to lead content and media production for annual tech scouting program

• Curated opening exhibit for Our City Festival, a "celebration of DC through film, music and literature run by DC based PR firm, KRPR, in partnership with DC Public Library Foundation"
• Recruited music, dance, and storytelling performers for "This DCopian Life" exhibit to highlight the Ethiopian population and influence in DC

• Managed freelance writers and syndicate partners to publish investment advisory content for overall investment advisory news site
• Edited articles and ghostwrote about stock-picking, income investing, options trading, market outlooks, retirement, exchange-traded funds, and economic news
• Analyzed website performance data using Google Analytics to make strategic decisions regarding website content, SEO, and reader engagement campaigns